The problem
The state of the ad
Where online advertising actually stands.
Nobody ever asked.
Every ad is a guess about how you feel. The machine infers, tracks, predicts, and misses.
1 / 1,000
The industry's real hit rate
It converts once in a thousand tries, and calls the other 999 reach.
$6.5B
Pharma TV spend per year
Mostly served to people in the wrong emotional state.
0
Platforms with declared signal
Everyone infers. Nobody asks.
Inference was always a guess.
Clicks say what people did, never how they feel right now.
The machine is going blind.
Cookies are dead. Regulators and platforms are shutting inference down.
The moment is missed.
Right product, wrong mood, the sale dies in the gap.
So we asked.
The market just agreed.
Kylie Mood Stones · Lemme · 1906
The biggest brands now merchandise by the emotion you buy in.
Naming the mood is the easy half.
Reaching the buyer while they're in it is the half still missing.
That half is EEVVA.
The turn
We built the answer.
A layer on top of the teams and algorithms you already run.
Not guessed. Declared.
People tell EEVVA how they feel, and everything you already run lands where it's welcome.
A layer, not a platform.
No new app. EEVVA lives inside the one already in your hand.
Your team stays. Your stack stays.
EEVVA replaces nothing, not your agency, not your algorithms, not one workflow.
Same campaigns. Better landings.
A declared mood puts your message in the moment it's welcome, and tunes the copy to match.
Everyone infers. We declare.
No one else holds a declared signal. It can't be banned, deprecated, or guessed.
Nothing gets replaced. Everything gets better.
Layer 1
Moodvies, the consumer wedge
Live proof. Real traffic, real declarations, real insights.
The wedge is live.
Moodvies.ai, a working consumer product where real people declare real moods. Proof of concept, in production.
9,300+
Signal events, April alone
WG pilot + organic sessions, zero paid traffic, before the dad pilot even launched.
53.9%
Commit → checkout
Declared-signal sessions vs a 2–5% industry norm.
738
Films in the canon
Every one classified by the engine into the state that watches it.
32K
Organic followers
15K TikTok · 17K Facebook, reels running into the millions of views.
Every visit starts with a declaration.
The user tells us the mood. First-party, consented, in the moment.
Two declarations per session.
The mood, then the brand. Live since Father's Day on the pilot funnels.
The insights bank with every swipe.
What each emotional state watches, clicks, and buys, collected where it happens.
This is where the signal is born.
moodvies.ai, live now →Layer 2
Forge
Product in, a launch-ready Meta & Google campaign out, same day.
Forge does three things.
Generate
New campaigns, built to launch.
Audience × product in, a full campaign, routed to the buyers who convert, out in seconds.
Optimize
Existing ads, retuned and routed.
Your live creative read and sharpened, then split across the buy-states it wins.
Classify
Anything, mapped to emotional states.
Products, words, content, colors, experiences, quantified for recommendation.
Product in. A paste-ready Meta & Google campaign out, live the same day.
Watch it work.
01
Your audience self-identifies.
Declared. First-party. No cookies, no inference, no creep.
02
We classify your product into emotional states.
Your entire catalog, mapped to the moods that buy it.
03
We deliver the recommendation in the optimal buy mood.
The right product, surfaced in the exact emotional state that buys it.
04
We optimize your copy to win the moment of understanding.
Same brand, same product, the words retune to the person reading them.
They feel understood. You make the sale.
The campaign engine
Campaign ideas in eight seconds.
Your audience in. Your product in. A complete emotional campaign map out.
Brief
,
Earned ItQuiet Night
Earned It
“You didn’t buy it. You earned it.”
Pour the good one →
Buy moment: Friday evening, after shipping the project.
Quiet Night
Comfort when the week has emptied the tank.
Buy moment: Sunday wind-down, phone away.
Pick what works. Scrap what doesn’t. Retune a national campaign in a day.
No new team. No new workflow.
It plugs into the one you already have.
Layer 3
Non-compete, optimize
Consumer relevance. Brand affinity. Marketing optimization.
You don't fire your marketing team.
The algorithm doesn't become obsolete.
Forge tunes the algorithms a site already runs, and everyone in the loop wins.
The algorithm wins
It finally gets declared signal, sharper sessions without rebuilding a thing.
The advertisers win
Their creative arrives in the emotional state that welcomes it. Invited, not forced.
The users win
Sessions that fit the feeling, relevance without surveillance.
Non-compete. Optimize.
Layer 4
One signal, three sectors
The same declared signal, everywhere your buyer lives.
Real-time relevance
The session retunes to the mood in the moment it's declared.
Structural privacy
Declared, not inferred. No cameras, no listening, no guessing, by architecture, not policy.
Who's behind this.
Roy Vlcek
Founder, EEVVA
The vision. The emotional taxonomy, built from first principles.
Luke Nunnelly
Medical Director, Eversana Intouch
Industry and research discipline, the argument for the longest rooms.
Charles Yolen
Advisor, Spotify
Spotify · Columbia Engineering. Grandfathered from the first iteration.
The offer
The pilot
One day. Two calls. Three campaigns. Four thousand flat. Five products.